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1.
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Definition
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Subjective,
non-statistical oriented analysis - generally comes before
Quantitative Analysis.
Qualitative research is one of the two major approaches to research
methodology in social sciences. Qualitative research involves an
in-depth understanding of human behavior and the reasons that govern
human behavior. Unlike quantitative research, qualitative research
relies on reasons behind various aspects of behavior. Simply put, it
investigates the why and how of decision making, as compared to
what, where, and when of quantitative research. Hence, the need is
for smaller but focused samples rather than large random samples,
which qualitative research categorizes data into patterns as the
primary basis for organizing and reporting results. Unlike
quantitative research, which relies exclusively on the analysis of
numerical or quantifiable data, data for qualitative research comes
in many mediums, including text, sound, still images, and moving
images.
Other Resources:
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First Republic Securities
Company, LLC:
Securities analysis that looks at a corporation's
management experience, employee morale and the status of labor
relations instead of the corporation's financial data.
More…
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Market Volume:
An
Analysis of the qualities of a
Company that cannot be measured concretely, such as
Management quality or employee morale.
More…
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Turnstone Asset Management:
Analysis based on non-numerical data.
More…
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Canadian Environmental
Assessment Agency:
Analysis that is subjective (ie, based on best professional
judgement).
More…
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Dreyfus:
Analysis that is concerned with such questions as the
experience, character, and general caliber of management,
employee morale, and the status of labor relations rather than
with the actual financial data about the company.
More…
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E2.co.uk:
A means of analyzing the value of a company, or its stock, using
non-statistical data such as brand value and client loyalty.
More…
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SciVest:
Analysis that uses subjective judgment in evaluating securities
based on non-financial information such as management expertise,
cyclicality of industry, strength of research and development,
labour relations etc.
More…
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2.
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Examples, Types, or
Variations
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Non-statistical Qualitative analysis generally explores the
following:
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Sustainable
competitive advantage
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Quality &
Experience of Management
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Employee
Morale & Loyalty
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Industry
Competitors
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Strength of
Research & Development
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Cyclicality
of the Industry
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Actions
towards Investors’ interests
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Ability to
achieve economies of scale
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General labor relations
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Quality and
Positioning of Products
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Quality and Positioning of Services
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3.
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Formula
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4.
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Related Terms
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5.
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As
Used in the Hedge Fund World
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6.
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Applications
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One way of differentiating Qualitative
research from Quantitative research is that largely Qualitative
research is exploratory, while Quantitative research is conclusive.
However it may be argued that each reflect a particular discourse;
neither being more conclusive or 'true' than the other.
Quantitative data is measurable, while Qualitative data can not be
put into a context that can be graphed or displayed as a
mathematical term.
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7.
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Misused & Abused
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Other Resources:
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EUBFN:
However,
over reliance on models can also lead to errors. Therefore, the
output of the models needs to be supplemented by qualitative
analysis of the manager.
More…
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8.
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Additional Sources of Information
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Books
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News
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Scholarly Papers
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Back to Terms
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DISCLOSURES |
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